Webinars
Industry webinars:
How Your Agency Can Use Compete's Media Planner
In this webinar, we'll examine the two tools and techniques most used by planners and buyers today, and contrast those with behavioral-based targeting using Compete Media Planner. learn how Compete's panel of 2 million consumers delivers a new level of depth and precision in your agency's media planning. Join us and learn how Compete's panel-based solutions are able to provide the data and insights you need to understand the entire effect of your advertising. From this webinar we will answer:
- Where can we reach online consumers with a demonstrated affinity for our product or brand?
- Where can we reach consumers whose behaviors indicate a readiness to purchase?
- What sites will enable me to achieve my reach goals with the greatest efficiency?
Compete PRO Open House
Join us on Tuesday, March 6th for a special look inside of Compete PRO. Having just added loads of new features that will help you discover unexpected online competition as well as new growth opportunities, there's no better time to check it out.
Webinar Replays
'Twas the Season for Online Shopping
January 18, 2012 - Check out this Compete webinar entitled "'Twas the Season for Online Retail." Our Retail team takes a look back at the retail trends that defined this year's holiday season.
Keeping Tabs on Travel and Facebook
December 16, 2011 - Check out this Compete webinar entitled “Keeping Tabs on Travel and Facebook.” Marketing executives across the brand spectrum will be increasing marketing spend in social media next year despite many not having any idea how to measure ROI on this increased spend.
How Ad Effectiveness Tools Can Help
December 7, 2011 - Can you measure the total impact of your advertising campaign? Current web analytic tools provide great information about your advertising campaigns, but can you see everything you need to see? What part of the picture are you missing?
The Evolution of the Compact Car Segment and the Role Played by Social Media
November 11, 2011 - The online automotive channel continues to increase in complexity – social media, model search, online shopping behavior- it can be difficult to stay in touch with the latest trends. Join us for a free webinar as Compete dives into the automotive industry and looks at how social media is impacting and engaging shoppers.
Think Different: The Decade of Apple
October 12, 2011 - The original iPod was launched 10 years ago this month, and in the past ten years Apple has demonstrated extraordinary product innovation and marketing mastery. Since a lot of people talk about Apple’s product innovation, Chris Collins, Director of Technology and Entertainment, thought it would be fun to look at Apple’s strength as a consumer marketer – what Apple does to drive brand awareness, to create brand engagement, to convert brand engagement into product consideration, and finally to convert product consideration into online and offline sales.
3 Tools for Understanding Ad Reach
June 28, 2011 - Compete hosted a webinar to talk about your advertising reach and how you can optimize your ad spend. We understand that you undoubtedly spend a huge amount of time on ad targeting to get to your ideal customer, but we posed the question, “do you really know who you’re reaching?”
The Compete Online Retail 2011 Q1 Review
May 24, 2011 - If you’ve ever wished there was a way to gauge retailer performance online with a few key metrics; if you’ve ever craved some data to help you decide how successful headline-making announcements in the retail industry have been; if you’ve ever wanted to know how Facebook can function as an important marketing tool for online retailers; this is a must-see webinar!
Three Gaps In Your Ad Data: You Don’t Know What You Don’t Know
March 21, 2011 - Current web analytic tools provide great information about your advertising campaigns, but can you see everything you need to see? What part of the picture are you missing?